Thursday, July 21, 2011
a little taste of Freedom...
For the past few weeks I have been literally chained to my job... deadlines, captioning, shoots, sourcing, painting stuff, returning other stuff to stores, conjuring, neglecting my blog.... And I promise I am not having a whinge about work (well, maybe just a little), but I just had 24 whole hours off - and I can't tell you what fun it was to jump on a plane to Sydney on Wednesday morning to attend the launch of Freedom's Summer 2011 range. Yes, the extremely generous peeps at Freedom sprang for an airfare and an overnighter for media to attend a fab launch at the CarriageWorks in Everleigh. The event was beautifully styled by uber-stylist Megan Morton, and we were given an insight into the inspiration behind the new range, in particular the Limited Edition pieces. Now, I am not a cash for comment kinda girl, so you can believe me when I tell you that this range is even better than what we saw earlier this year when Freedom first introduced their new direction. I love a bit of a brand re-birth - remember when Witchery reinvented itself years ago? It went from a no-go zone to a must-have brand, in just a season or two. Well, it looks like Freedom is doing the same. The pieces are clever, confident, quirky and, best of all, reasonably priced.
So here I am back at my desk after that little taste of freedom, it's heads down again for me.